We make choosing your glasses easy. We have an enormous choice of styles on display . Our glasses offer great value.

You will find choosing glasses with us a nice experience . It is a “no pressure” environment , which our customers tell us time and time again .

We will advise you technically on what will be best in the way of frames and lenses . Of course we will give you advice and our opinion on styles .

But we recognise that some people just want to browse at their leisure and that's fine!

Our pricing policy is clear and simple . Price on Frame includes Frame and Single Vision plastic lenses in most prescriptions , it couldn't be easier .

There are lots of lens options available of course , a wide range of varifocal types , Bifocals,Transitions,Thin and Light Lenses , prismatic lenses . These are all available at a reasonable extra charge .

We stock great designer names ! And also complete glasses from only £45 !





Karen Millen


John Rocha

Paul Costelloe

Vera Wang



Jeff Banks


To make an appointment please phone 0191 4561552   J T McGuinness Optician South Shields